Strat Your Engines

Strat Your Engines

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Strat Your Engines
Strategy but for Agencies: Mapping Agencyland
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Strategy but for Agencies: Mapping Agencyland

How can we visualise the varieties of agencies in the industry? And why does one particular group enjoy advantages the others lack?

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Ryan Sproull
May 19, 2024
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Strat Your Engines
Strategy but for Agencies: Mapping Agencyland
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My last post was very wordy. I mean, I love this stuff, so I get carried away. I could talk for hours. But let’s take some of those words and thoughts and translate them into a visual format that can convey the information differently. Not necessarily better, just differently.

A useful approach in strategy is framing information in different ways to see …

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