The Chances of a Good Idea

Why creativity in business is hard and what to do about it

I want to talk a bit about creativity. While I’ll focus on agency processes to illustrate, the same insights are applicable to any business that requires new ideas – that is to say, any business at all.

When I’m running training for agency teams, I often ask them what it is that creative agencies actually do. What do they produce and sell? What do their …