Strat Your Engines

Strat Your Engines

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Strat Your Engines
Strategy but for Agencies: The Five Forces of Agencyland
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Strategy but for Agencies: The Five Forces of Agencyland

How profitable can marketing agencies be?

Ryan Sproull's avatar
Ryan Sproull
May 13, 2024
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Strat Your Engines
Strat Your Engines
Strategy but for Agencies: The Five Forces of Agencyland
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Michael Porter’s Five Forces framework for analysing industry profitability has stood the test of time. As with many frameworks, it’s essentially a comprehensive checklist in diagrammatic form, separated out along a particular dimension – in this case, the variety of ways that industry characteristics cause the industry to share profit with other player…

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