Better Odds: Narrowing the Scope

What pointier questions actually do to creativity.

So, the story so far:

• Having good ideas is probabilistic

• We can improve the odds with better questions – pointier and/or more interesting

• The odds can be thought of as a bell curve of idea quality

• Obviousness is shaped by our frame of reference

• Obvious ideas tend to be average, so get the obvious ideas out of the way first to make way for outlier ideas

Let’s …