Better Odds: Hitting the Creative Wall

Obviousness is unavoidable, so roll with it.

So we’ve talked about the clustering of obvious/average ideas in ideation and we’ve talked about how our perspectives shape what’s obvious (and what’s unthinkable) to us. What can we do about it?

In 1578, after eight months of imprisonment in a tiny cell by his fellow Catholic monks, not-yet-Saint John of the Cross wrote the poem The Dark Night of the So…