Better Odds: Insights and Idea Quality

The value of exploration in strategy and creativity

I’ve talked a few times about the value of pointier questions, what their effect is on the distribution of idea quality, and a little about how they work. Let’s focus on a few key distinguishing features of a pointier question.

• Assuming the data behind them are¹ sound, pointier questions always improve the average quality (effectiveness) of ideas.

• Pointier…