The Purpose of Purpose: Summing Up

Well, I’ve spent a month writing on this topic and I probably could go on. But I’ll sum things up a bit more concisely than the meandering thinkenings of the last four weeks.

What’s the problem I was addressing in the first place?

I think there is a lot of confusion among marketers and junior strategists about “brand purpose” for a few reasons.

1. Brand strat…