Strat Your Engines

Strat Your Engines

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Strategy but for Agencies: Niche Strategies
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Strategy but for Agencies: Niche Strategies

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Ryan Sproull
May 22, 2024
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Strat Your Engines
Strat Your Engines
Strategy but for Agencies: Niche Strategies
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So we’ve talked about the Five Forces framework for thinking about obstacles to profitability in the marketing agency industry. And we’ve talked about the difference between operational excellence and strategy. And we’ve talked about some key dimensions along which agencies differ. Let’s go back to Michael Porter and his four generic business strategies.

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