Strategy but for Agencies: How Agencies Differ

The broad-strokes differences from one agency to the next.

There’s a bit of a common debate in the realm of business strategy about where the starting point is. Do we look at the market, the customers’ needs, the competitors’ offerings, and identify what the business should be? Or do we look at the business, its competencies and resources, and identify ways they can create value and which strengths to build on?

…