Strat Your Engines

Strat Your Engines

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Strat Your Engines
Better Odds: Outside the Box
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Better Odds: Outside the Box

Being creative with strategy is different from directing creativity with strategy.

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Ryan Sproull
Mar 10, 2024
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Strat Your Engines
Strat Your Engines
Better Odds: Outside the Box
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So, we’ve talked about how colour-by-numbers strategy leads to pointier questions, which lead to better ideas. We’ve talked about how new information and questioning unquestioned assumptions can provide one kind of insight, which can lead to even better ideas. And most recently, we’ve talked about uncertainty around the quality of ideas and how to evalu…

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