The Purpose of Purpose: The Incidental Utility of Brand Purpose
Post hoc ergo propter hoc.
When I was a kid, my mum used to love telling me this story about a study that was done on placebos.
Basically, they had a bunch of people with headaches. Half were given paracetamol with a glass of water, and the other half were given identical-looking sugar pills with a glass of water.
The same headaches went away. What was the moral of the story? Well,…
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