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The Purpose of Purpose: Doing Good
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The Purpose of Purpose: Doing Good

Superman does good. Businesses do well.

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Ryan Sproull
Apr 26, 2024
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Strat Your Engines
Strat Your Engines
The Purpose of Purpose: Doing Good
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I’ve already noted that people can’t seem to agree on what “brand purpose” means. About half the definitions line up with Jim Collins’ and Simon Sinek’s definition of “company purpose”, but that just brings us to the other problem: people also can’t agree on whether or not companies have purposes beyond maximising shareholder value. Don’t worry, you hav…

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