The Purpose of Purpose: (Business) Purpose Isn't Strategic

Is "purpose" what you're doing or how you're doing something else?

One of the shows within ‘90s classic Animaniacs was “Buttons and Mindy”, featuring toddler Mindy (voiced by Bart Simpson!) wandering about barely avoiding catastrophes. Her recurring gag was to ask random people what they were doing (“whatcha dooooin?”) and then repeatedly asking “why?” when they answered.

Once she was partnered with The Brain. He tells …