Better Odds: Which Kind of Strategy is Better?

Obvious vs non-obvious, red ocean vs blue ocean, reformation vs revolution...

I’ve been talking a lot in this series of posts about obviousness and outliers, colour-by-numbers strategy and non-obvious strategy, etc. For any readers looking for “the best way to do strategy”, there’s a danger of walking away from all of this thinking that finding mind-blowing insights and creatively reframing strategic approaches is Doing Good Stra…